Snapchat users who are nearby India Gate will be notified to point their camera at it, and the monument will be embellished with the tricolour. It launched the third landmarker lens in India, which can be experienced at India Gate in New Delhi.
Snapchat’s key focus in India is to create hyperlocal and culturally relevant experiences for users, according to Murugesan. “What you’re going to see is a significant doubling down of our commitment to India, whether it’s on the teams, on the community, on the partnership, we’re very pleased with our overall India story,” Murugesan said. The company is also expanding its team in India to focus on local augmented reality (AR), TikTok-rival Spotlight, partnerships, market development, sales and creative strategy.
Murugesan did not reveal the current statistics for Snapchat’s user base in India, but added that the company had a “healthy growth” in the country and that India is a “significant part” of their global community. told Business Insider India in an interview. “We’re experiencing more than 150% growth in daily active users over the last year and consistently we are in triple-digit growth rate five quarters in a row,” Nana Murugesan, managing director of International markets at Snap Inc. Snapchat also registered its highest user growth to 293 million daily active users.Įarlier this year, Snapchat revealed it has crossed 60 million users in India. Reported a global revenue of $982 million, more than double as compared to the previous year. In its recent June quarter earnings report, Snap It has so far reported an upward trajectory in terms of user base in India, a market which its chief executive Evan Spiegel once launched its first office in India in August 2019.
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